Who are we?

Panorama Industries was founded in 1966 by Francis Vincent. It is the first company in Costa Rica that dedicated itself to public advertising using billboards. It is actually one of the few companies of this nature that uses capital that is purely Costa Rican. Panorama continues to thrive with over 40 years of experience and expertise in the billboard advertising industry. Thanks to its high quality standards in its structures of service, Panorama has remained one of the leading companies in outdoor advertising.

Panorama is the founder of La Camara de Publicidad Exterior (Capex), an organisation formed to enhance and solidify the principles of all the companies that dedicate themselves to exterior advertising. Its fundamental task is to achieve the collaboration of all the different exterior mediums so that together they may grow in a harmonious and ordered fashion to achieve a larger participation within the budget of companies and advertising agencies.

Panorama also forms part of “La Junta Directiva del Instituto Nacional de la Publicidad (INPUB)”, an organisation whose purpose is to strengthen all the public sectors who see outdoor advertising not only as a mechanism of free expression, but also as an active gesture, a promotion of the national productive life, and its role in propelling the national economy.

Panorama Industries is located in La Uruca, from the factory Vargas Matamoros, 100 meters north and 15 meters east. Telephone number: 800-111-1111 or 22 20 04 04

Mission and Vision

Our mission - to help exterior publicity rise and transform into one of the most used mediums in the country. In doing so, we will meet our clients with an agile and qualitative service leaving them with nothing less than an effective and impeccably excellent product.

Our Vision - Continue to be the pioneering company in the midst of exterior publicity in Costa Rica, to grow in a proportionally and harmoniously with our country, its population and necessities.

Why Panorama Industries?
Why use exterior mediums?

It is much more accessible for a potential client to notice your advertisement on a billboard.

Choosing outdoor advertisement will eliminate the need to buy a newspaper, or turn on the TV to see a costly ad at a specific time. It will also be unnecessary to tune into a specific radio station out of so many in order to hear your announcement at a specific moment.

Everyone sees and experiences billboards, whether they are aware of it or not. Leaving their home, is all that is necessary. Exterior publicity is an inclusive medium.

Why Panorama?

Experience and Name: Panorama has been around for 42 years and continues to have its billboards situated in the best areas for exterior publicity. Thanks to years of experience, a constant effort and desire to work in order to satisfy every client.

Sufficient covertures - Panorama actually contains over 300 billboards strategically distributed throughout the country. Additionally we offer the service of constructing and placing new billboards in any spot that a client would want.

Variety in size: The dimensions of billboards may range from 7.50 x 2.70 meters to 23.00 x 6.00 meters. These dimensions are appropriate for all the different types of people, from micro companies to multinational, depending on their proposition and specific necessities.

Integral and personalized service: All of our sales agents have the capacity for basic design and marketing, thus, permitting a more complete consultation to the client with integral advertising solutions and in accordance with each company.

Flexibility and contracts: Panorama rents billboards in various sizes and for periods that may range from 1 month to various years. The boards may be rented individually or in groups depending on the client in need.

100% Costa Rican capital: Panorama is one of the few companies of publicity in Costa Rica which use entirely Costa Rican national capital.

Options for Graphic production:
The designs may be elaborated in 3 principle forms:

1. The first form involves a tightened canvas of photographic quality; this allows various possibilities regarding the level of design. Its maximum duration in optimal conditions is a year. Its primary advantage is that it is reusable (as long as it hasn’t passed its year course) which permits a rotation of spots or may be used for intermittent campaigns.

2. The second option is using Vinyl, an auto adhesive with a digital impression, also of photographic quality, this material thus allows multiple levels of design. Its maximum duration in optimal conditions is a year.

3. Finally, there are painted billboards with enamels of high quality and resistance. This type of billboard is ideal for announcements including simple designs and text.